This packaging and brand creation is for a fictional skincare line called frekl. The thought behind the name frekl. is that everyone is unique, different and beautiful just like the different shapes and sizes of freckles. This brand campaign is aimed at millennials and young adults. The brand utilizes neutral colors to be inclusive of anyone that would like to use the products. The tagline is “own your uniqueness.”  
Face Masks
Face Masks
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