Yesterdog

Brand Redesign

The Yesterdog brand redesign is an exciting venture aimed at injecting vibrant colors, vitality, and a touch of nostalgia into their visual identity. As a beloved local hangout with a 48-year history, Yesterdog deserves a brand that reflects its lively and joyful atmosphere. The existing brand, though steeped in history, feels outdated and lacks cohesion. To better convey Yesterdog's playful personality, the redesign introduces a more inviting and dynamic look and feel. Drawing inspiration from the spirited era of the 70s, the new approach seamlessly blends retro charm with a youthful and fun appeal. approach harkens back to the 70’s while also remaining young and fun.

* Gold Student ADDY Award 2020 - West Michigan Advertising Federation

*Judges' Choice Student ADDY Award 2020 - West Michigan Advertising Federation