This brand redesign for Yesterdog focuses on bringing more color, life and nostalgia to their branding. It is a fun, happy, local hangout that has been around for 43 years. Their current brand identity is very old, outdated, and not very cohesive. The look and feel needs to be more playful and inviting to make Yesterdog’s personality come through. The new approach harkens back to the 70’s while also remaining young and fun.
* Gold Student ADDY Award 2020 - West Michigan Advertising Federation
*Judges' Choice Student ADDY Award 2020 - West Michigan Advertising Federation