This advertising campaign for an outdoor hospitality service called Hipcamp is designed to create excitement around getting outdoors, having a good time, and experiencing a new place you wouldn’t normally like a yurt, teepee, cabin, tiny home, a-frame, treehouse, etc. The campaign draws parallels between staying in a hotel versus experiencing something new and being able to disconnect and relax in nature. The tagline is “where nature meets hospitality,” highlighting that with Hipcamp you can experience an amazing hospitable stay while being in nature. 
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