Prismacolor Junior

Prismacolor Junior is exclusively sold in Latin America. This project’s purpose was to develop a new, friendlier mascot and visual design language that appeals to the young Latin American demographic. The callouts (double-ended, pastel, metallic, etc.) are all a new system, the layout is much more simplified and the hierarchy is more easily understood. All packs of varying sizes are consistent in sizing and design.

*Toucan illustrated by John Malloy

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Prismacolor Watercolor Logo

This icon design was done for Prismacolor watercolor pencils. The focus of this project was to create an icon that could show the transition of the product from pencil to watercolor without using words. This helps to show the different textures that can be created. This also allows for a clear view of exactly what the product will look like when applied to paper.

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